W3C Privacy Workgroup Issues First Draft of Do Not Track Standard (Article Review #8)

Article Title
"W3C Privacy Workgroup Issues First Draft of Do Not Track Standard"

Article Author
Ryan Paul

Article Publication Date
November 15, 2011

URL of Original Article
http://arstechnica.com/business/news/2011/11/w3c-privacy-workgroup-issues-first-draft-of-do-not-track-standard.ars

Article Summary
Mozilla introduced the “DNT” (Do Not Track) privacy. This feature consist a simple HTTP header flag that toggled through browser’s preference dialog. This tells website operator’s and advertiser's user to opt out of invasive tracking and practices. It's become pervasive with behavioral advertising.

Relevance to the Class
The new "DNT" (Do Not Track) privacy will come in handy in the future for website users.  DNT standard seems another really good step to help broader support for the advertisers. The ideally provide clear and consistent guidance on how DNT support should be implemented in both servers and browsers.

Key Quote
"W3C has published the first draft of a new Web standard that addresses online privacy. It establishes an official specification for the mechanism that browsers use to broadcast the “Do Not Track” (DNT) privacy preference to websites.”